Privacy Policy

Information We Collect

When you use our website, we may collect information in the following ways.

Information you provide to us. If you submit our contact form, we may collect your name, email address, company name, and the message you choose to send us.

If you schedule a consultation through our Google Calendar booking page, Google may collect information you provide during the booking process, such as your name, email address, company information, and responses to booking questions.

Please do not submit confidential production data, financial account information, Social Security numbers, passwords, ERP credentials, sensitive employee information, health information, or other sensitive personal information through the website contact form.

Technical information. Our website is hosted by Vercel. Vercel may process technical information associated with website requests, such as IP address, approximate location derived from IP address, browser or device information, request information, diagnostic information, and server logs in order to operate, secure, and maintain its services.

How We Use Information

We may use information we receive to:

• respond to questions or messages;
• schedule and manage consultations;
• determine whether True North’s services may be a fit for your business;
• communicate about a potential or existing business relationship;
• operate, maintain, and secure our website and business systems;
• maintain appropriate business records; and
• comply with applicable legal obligations.

Submitting a contact form or scheduling a consultation does not enroll you in a marketing mailing list.

How We Share Information

We do not sell your personal information, and we do not provide personal information to advertisers for targeted advertising.

We may provide information to service providers that help us operate our website and business, but only as reasonably necessary for those services. These providers may include:

• Vercel, which hosts and delivers our website; and
• Google, including Google Workspace and Google Calendar, which we use for business email, scheduling, and video meetings.
• Resend, which processes contact-form information to deliver website messages to True North.

We may also disclose information if reasonably necessary to comply with law, legal process, protect our rights or property, investigate fraud or security issues, or in connection with a sale, merger, or transfer of the business.

Third-party services operate under their own privacy terms and practices.

Google Calendar and Other External Services

Our website links to a Google Calendar appointment-scheduling page. When you leave our website and use Google’s services, information you provide is processed under Google’s applicable privacy practices.

Our website may also link to third-party websites or social media services, such as Facebook. We do not control the privacy practices of those third parties.

Cookies and Analytics

True North does not currently use advertising cookies, tracking pixels, or behavioral advertising tools on this website.

Our hosting provider and third-party services may use technical mechanisms necessary to provide, secure, or operate their services.

If we later add analytics, advertising tools, or other tracking technologies that materially change how visitor information is collected or used, we will update this Privacy Policy as appropriate.

How Long We Keep Information

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, evaluating potential engagements, maintaining appropriate business records, resolving disputes, and satisfying legal obligations.

We may delete information when it is no longer reasonably needed.

Data Security

We use reasonable administrative and technical measures intended to protect information in our control.

No website, email system, or internet transmission can be guaranteed to be completely secure, so we cannot guarantee absolute security.

Your Choices and Requests

You may contact us to ask about personal information you have provided to us or to request that we correct or delete it.

Depending on where you live, applicable law may provide additional privacy rights. We will respond to valid requests as required by applicable law.

Children’s Privacy

This website and True North’s services are intended for businesses and business professionals. They are not directed to children under 13, and we do not knowingly seek to collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy when our website, business practices, service providers, or legal obligations change.

When we make material changes, we will update the effective date shown at the top of this Policy.

Contact Us

Questions or requests concerning this Privacy Policy may be sent to:

True North Industrial Advisors LLC
Email: anthon@tnimprove.com